ВЕСНА/ЛЕТО 2018
T
Героями рекламной кампании ЦУМа нового сезона, снятой Питером Линдбергом, стали клиенты универмага.
Питер Линдберг — всемирно известный фотограф, за плечами которого — создание феномена супермоделей 1990-х и работа с ведущими модными брендами и глянцевыми изданиями. В центре внимания его новой съемки — герои рекламной кампании ЦУМа, примеряющие главные хиты весенне-летних коллекций.
Героем громкой рекламной кампании мог стать любой клиент универмага. В открытом кастинге приняли участие несколько тысяч желающих. Финальный отбор провел сам Питер Линдберг: на съемку в Париж отправились семь девушек и два молодых человека, никогда до этого не снимавшиеся в рекламе. В съемках кампании были задействованы ключевые образы из весенне-летних коллекций ведущих марок: Dolce & Gabbana, Valentino, Céline, Chloé, Balenciaga, Balmain, Oscar de la Renta и других.
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