TSUM - the signature fashion department store of Russia - has been a historic sight and the symbol of fashion in Moscow for more than 110 years. TSUM has made its name in Russia and in the world by its expertise in fashion buying. With its 70,000 square meters, it is the largest department store in Eastern Europe. It offers ready-to-wear, shoes and accessories collections of the world’s leading fashion brands including Valentino, Louis Vuitton, Celine, Gucci, Chanel, Ralph Lauren, Dior, Kiton, Brioni, Ermenegildo Zegna, Tom Ford, Alexander McQueen, Prada, Fendi etc.; jewellery and watches by Rolex, Patek Philippe, Hublot, Chopard, Garrard, Graff, Mikimoto etc.; porcelain and glass by Baccarat, Bernardaud, Christofle, Lalique, Daum, as well as perfumery and cosmetics of the leading brands.
In 2015 in line with its pioneering spirit TSUM was the first retail player in the industry to revise its price policy and introduce transparent strategy of «European prices», aligning the price level to match prices in Milan and Paris boutiques and department stores and introducing the notion of «Best price» for each season’s hottest items that can be bought at TSUM at a lower price than in Europe. The strategy aimed at balancing the prices and enlarging the selection of merchandize has paid: since 2015 in the middle of shaky macroeconomic environment TSUM’s turnover has been growing 20-30% each season.
Modern TSUM stays true to its innovative spirit and offers customers the most advanced services: — AliPay, WeChat Pay and Apple Pay payment systems, online shopping and fashion forward retail concepts for women (NGxTSUM) and men (ON_TSUM).